Tourism officials on Nevis Island launched a new marketing tool to persuade people to visit NEVIS.

The improved Nevis Tourism Destination Brochure “Nevis Naturally”, was launched recently, with the addition of a five minute video presentation of the destination by the Nevis Tourism Authority (NTA) at its conference room.

>>>SEE THEIR WEBSITE, ALSO CALLED “NEVIS NATURALLY“, HERE<<<

So what is so special and new about this brochure and how will it help bring more visitors to the Beautiful Island of Nevis?

Well, the new and improved brochure has a new concept along with new packaging and paper choice! It will be distributed at the World Travel Market to travel and tour operators around the world and circulated locally.

Permanent Secretary in the Ministry of Tourism Tyrone O’Flaherty gives some insight…

“In this day and age when so many people are using the internet to make their travel arrangements it is a challenge, really, for the traditional forms of marketing to stay in touch.”

Rafael Cardozo of Gideon Cardozo Communications based in Florida, described the new concept as part of an unfolding marketing process.

“One of the most significant changes in the new brochure is its new look which utilises the natural colours of the island in the usage of the video, the brochures and soon to be updated website.

“They are organic; they come from the very island itself – the mountain the leaves, the glass, the stones the sand. There are no jarring colours, everything is natural even the simplest of things as paper selection being soft and uncoated as a natural process of what makes Nevis beautiful.”

The company has been part of the branding of the island “Nevis Naturally” since the inception of the NTA in 2001.

Cardozo said he does not want this new marketing material to be mistaken for an educational tool.

“I want to make it clear that the new brochure, the new video and all the collateral is about romantizing the most beautiful aspects of the island. This is not a high school educational film. The brochure is not about statistics, this is not about population diameter. This is about attracting visitors here for the first time and engaging them to come back again and again.

“The narrative of the new brochure, the narrative of the new video is Nevis as seen through the eyes of our target market – a typical couple, a guest. We also have included real locals to show the warmth and the pride of the local Nevisian and so we are very proud that we have captured the essence.”

The Marketing Executive added some sweet and simple insight as well. He added that branding was a process and the journey his company had taken with the guidance, trust and support of the NTA, to brand Nevis long term, as a premier destination of the Caribbean, was invaluable.

Well Put CARIBBEANNETNEWS.COM IS A GREAT NEVIS NEWS SOURCE BTW.

Get familiar with Nevis if you plan to take a Nevis Vacation in the near future… Check out this Nevis Map

Nevis Lover ~ Becca Briley

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